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ADVERTISING MANAGEMENT: CONCEPTS AND CASES (pb)2005

 1,090.00  982.00
Author:MOHAN
ISBN:0074517805
Year:2005
Publisher:MCGRAW-HILL EDU (INDIA) PVT LTD.
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
Pages:418
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TECHNIQUE FOR PRODUCING IDEAS, THE (pb)2004

 584.00  526.00
Author:YOUNG
ISBN:0070590311
Year:2004
Publisher:MCGRAW-HILL EDUCATION ASIA
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
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ADVERTISING, PROMOTION AND NEW MEDIA (pb)2005

 443.00  398.70
Author:STAFFORD
ISBN:812032739X
Year:2005
Publisher:PRENTICE-HALL OF INDIA PRIVATE LIMITED
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
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BEST OF AD CAMPAIGNS, THE (hb)1988

 200.00  180.00
Author:BLOUNT
ISBN:0935603093
Year:1988
Publisher:ROCKPORT PUBLISHERS, INC.
Category:ADVERTISING
Edition:1
Format:Hard Cover
Language:English
Pages:255
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PLANNING FOR POWER ADVERTISING (pb)2005

 1,405.00  1,264.50
Author:HALVE
ISBN:0761933549
Year:2005
Publisher:SAGE PUBLICATIONS INDIA PRIVATE LIMITED
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
Pages:260
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BEST DIGITAL MARKETING CAMPAIGNS IN THE WORLD II, THE (pb)2014

 3,827.00  3,444.30
Author:RYAN
ISBN:9780749469689
Year:2014
Publisher:VIVA BOOKS PRIVATE LIMITED
Category:ADVERTISING
Format:Paperback
Language:English
Pages:253
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TEB: POCKET ADVERTISING (hb)1998

 405.00  365.00
Author:MARSHALL
ISBN:1861970129
Year:1998
Publisher:VIVA BOOKS PRIVATE LIMITED
Category:ADVERTISING
Series:THE ECONOMIST
Edition:1
Format:Hard Cover
Language:English
Pages:207
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TECHNO BRANDS: HOW TO CREATE AND USE BRAND IDENTITY TO MARKET ADVERTISE AND SELL TECHNOLOGY PRODUCTS (pb

 1,443.00  1,298.70
Author:PETTIS
ISBN:8176491772
Year:2006
Publisher:VIVA BOOKS PRIVATE LIMITED
Category:ADVERTISING
Edition:1
Format:Hard Cover
Language:English
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ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE 7e(WITH POWERWEB)

 4,429.00  3,986.10
Author:BELCH
ISBN:0071108521
Year:2007
Publisher:MCGRAW-HILL EDUCATION ASIA
Category:ADVERTISING
Edition:7
Format:Paperback
Language:English
Pages:820
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EUROPEAN ADVERTISING STRATEGIES (pb)1993

 2,870.00  2,583.00
Author:RIJKENS
ISBN:0304328138
Year:1993
Publisher:CASSELL PLC.
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
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PRIVILEGING THE PRIVILEGED: GENDER IN INDIAN ADVERTISING (hb)2006

 1,349.00  1,214.10
Author:SCHAFFTER
ISBN:8185002363
Year:2006
Publisher:PROMILLA & CO., PUBLISHERS (INDIA)
Category:ADVERTISING
Edition:1
Format:Hard Cover
Language:English
Pages:308
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ADVERTISING AND PROMOTIONS AN IMC PERSPECTIVE (pb)2009

 1,349.00  1,214.10
Author:SHAH
ISBN:9780070080317
Year:2009
Publisher:MCGRAW-HILL EDU (INDIA) PVT LTD.
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
Pages:987
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STRATEGIC BRAND COMMUNICATION CAMPAIGNS (pb)2004

 1,028.00  925.20
Author:SCHULTZ
ISBN:0844229520
Year:2004
Publisher:VIVA BOOKS PRIVATE LIMITED
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
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10 WAYS TO SCREW UP AN AD CAMPAIGN (pb)2009

 613.00  551.70
Author:COHEN
ISBN:9781598690828
Year:2009
Publisher:VIVA BOOKS PRIVATE LIMITED
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
Pages:262
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ADVANCED MEDIA, COMMUNICATION AND PRODUCTION (pb)1996

 95.00  85.50
Author:MOORE
ISBN:0174900015
Year:1996
Publisher:CAMBRIDGE UNIVERSITY PRESS (INDIA)
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
Pages:293
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POWERLINES: WORDS THAT SELL BRANDS, GRIP FANS, AND SOMETIMES CHANGE HISTORY (pb)2009

 934.00  840.60
Author:CONE
ISBN:9788130911267
Year:2009
Publisher:VIVA BOOKS PRIVATE LIMITED
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
Pages:251
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INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION 8e(pb)2012

 1,597.00  1,437.30
INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION 8e(pb)2012
Author:TERENCE A. SHIMP
ISBN:9788131516522
Year:2012
Publisher:CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category:ADVERTISING
Edition:8
Format:Paperback
Language:English
Pages:666
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INSTANT: ADVERTISING (pb)2007

 621.00  558.90
Author:BRADLEY
ISBN:0070659834
Year:2007
Publisher:MCGRAW-HILL EDU (INDIA) PVT LTD.
Category:ADVERTISING
Series: INSTANT SUCCESS
Edition:1
Format:Paperback
Language:English
Pages:249
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ADVERTISING PRINCIPLES AND PRACTICE 7e(pb)2007

 794.00  714.60
Author:WELLS
ISBN:9788131714140
Year:2007
Publisher:PEARSON EDUCATION ASIA
Category:ADVERTISING
Edition:7
Format:Paperback
Language:English
Pages:592
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ADVERTISING AND SALES PROMOTION 2e(pb)2004

 675.00  607.50
Author:KAZMI
ISBN:8174463941
Year:2004
Publisher:EXCEL BOOKS
Category:ADVERTISING
Edition:2
Format:Paperback
Language:English
Pages:633
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RESEARCHING THE VISUAL (pb)2000

 4,953.00  4,457.70
Author:EMMISONC
ISBN:0761958460
Year:2000
Publisher:SAGE PUBLICATIONS INDIA PRIVATE LIMITED
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
TypeDictionary
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DESI DREAM MERCHANTS (pb)2006

 571.00  514.00
Author:KRISHNAMURTHY
ISBN:0070608229
Year:2006
Publisher:MCGRAW-HILL EDU (INDIA) PVT LTD.
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
Pages:191
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ADVERTISING BASICS!: A RESOURCE GUIDE FOR BEGINNERS (pb)2004

 613.00  551.70
Author:VILANILAM
ISBN:0761998101
Year:2004
Publisher:SAGE PUBLICATIONS INDIA PRIVATE LIMITED
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
Pages:200
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VALUE-ADDED PUBLIC RELATIONS: THE SECRET WEAPON OF INTEGRATED MARKETING (pb)2006

 820.00  738.00
Author:HARRIS
ISBN:0844234125
Year:2006
Publisher:VIVA BOOKS PRIVATE LIMITED
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
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ADVERTISING AND INTEGRATED BRAND PROMOTION 6e(pb)2014

 47,896.00  43,105.00
Author:THOMAS O'GUINN
ISBN:9780538473323
Year:2014
Publisher:CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category:ADVERTISING
Edition:6
Format:Paperback
Language:English
Pages:432
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HOW TO PLAN ADVERTISING 2e(pb)2004

 519.00  467.10
Author:TOLLEY
ISBN:9812436987
Year:2004
Publisher:THOMSON LEARNING INC.
Category:ADVERTISING
Edition:2
Format:Paperback
Language:English
Pages:201
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LITTLE BLUE BOOK OF ADVERTISING (hb)2006

 495.00  445.50
Author:LANCE
ISBN:1591841240
Year:2006
Publisher:PENGUIN GROUP (USA) INC.
Category:ADVERTISING
Edition:1
Format:Hard Cover
Language:English
Pages:288
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PROGRAMMATIC ADVERTISING (hb)2016

 10,302.00  9,271.80
Author:BUSCH
ISBN:9783319250212
Year:2017
Publisher:SPRINGER INDIA PRIVATE LIMITED
Category:ADVERTISING
Edition:1
Format:Hard Cover
Language:English
Pages:279
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ADVERTISING MANAGEMENT (pb)2000

 595.00  535.50
Author:DIWAN
ISBN:9837203927
Year:2000
Publisher:SYSTEM PUBLISHING HOUSE PTE. LTD.
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
Pages:356
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INDIAN ADVERTISING 1780 TO 1950 A.D. (hb)2007

 1,972.00  1,774.80
Author:CHAUDHURI
ISBN:0070604614
Year:2007
Publisher:MCGRAW-HILL EDU (INDIA) PVT LTD.
Category:ADVERTISING
Edition:1
Format:Hard Cover
Language:English
Pages:285
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ADVERTISING AND PROMOTION 9e(pb)2013

 1,849.00  1,664.10
Author:GEORGE BELCH
ISBN:9781259026850
Year:2013
Publisher:MCGRAW-HILL EDUCATION ASIA
Category:ADVERTISING
Edition:9
Format:Paperback
Language:English
Pages:1064
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ADVERTISING MANAGEMENT WITH INTEGRATED BRAND PROMOTION (W/CD (pb)2011

 638.00  575.00
Author:O'GUINN
ISBN:9788131509128
Year:2011
Publisher:CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
Pages:648
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KLEPPNER’S ADVERTISING PROCEDURES 16e(pb)2008

 1,094.00  985.00
Author:LAND
ISBN:9788131719558
Year:2008
Publisher:PEARSON EDUCATION ASIA
Category:ADVERTISING
Edition:16
Format:Paperback
Language:English
Pages:782
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CONTEMPORARY ADVERTISING 11e(pb)2008

 5,168.00  4,651.20
Author:ARENS
ISBN:0071101055
Year:2008
Publisher:MCGRAW-HILL EDUCATION ASIA
Category:ADVERTISING
Edition:11
Format:Paperback
Language:English
Pages:712
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STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY 4e (pb) 2015

 1,617.00  1,455.30
Author:KELLER
ISBN:9789332542204
Year:2015
Publisher:PEARSON EDUCATION ASIA
Category:STRATEGIC MANAGEMENT
Edition:4
Format:Paperback
Language:English
Pages:586
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ADVERTISING MEDIA PLANNING: A BRAND MANAGEMENT APPROACH (pb)2004

 188.00  170.00
Author:KELLEY
ISBN:812032529X
Year:2004
Publisher:PRENTICE-HALL OF INDIA PRIVATE LIMITED
Category:ADVERTISING
Edition:1
Format:Paperback
Language:English
Pages:144